7.4 Greek culture
It was against this shifting political background that the cultural history of the Mediterranean world unfolded. The Mediterranean in 1000 B.C. must have been a world of many cultures, though none of them outside Egypt and the Near East could be called civilizations. It would hardly have seemed likely at the time that the most important of these cultures in historical terms would prove to be that of the Greeks. The Mycenaean civilization of the Bronze Age had collapsed a couple of centuries before, and the Iron Age had yet to generate a new one.  There is no evidence that the Greeks in this period possessed any form of writing. But two things can perhaps be identified that gave their culture a degree of advantage. One was the relative ethnic and linguistic homogeneity of Greece, and the other was the beginnings of the Greek colonization overseas. These features meant that Greek culture would have a larger constituency and a wider distribution than any likely competitors.
The literary culture that developed among the Greeks in the mid-first millennium B.C. shared a couple of significant features with those of contemporary India and China. In all three the Bronze Age past played a central role in the culture—the Greek equivalents of the Vedas and the older Chinese classics being the Homeric epics. But alongside this archaic heritage, in all three cultures a novel interest appeared around the middle of the millennium: rigorous philosophical and scientific thought. One feature of Greek culture, however, set it apart from Indian, Chinese, and other literary cultures of the day: its close relationship to the city- state. Greek society lacked the kind of powerful bureaucracy that elsewhere might provide a locus for the formation of an elite culture (for example, in ancient Egypt); its temples were not prominent in the appropriation of economic resources (as was the case in the ancient Near East), and there was no entrenched and hereditary priesthood (as there was in ancient India). Greek culture was thus marked by a focus on the political that is largely absent from Indian culture as it has come down to us.  Spiritual developments that renounced the world became a prominent theme among the Greeks only with the demise of the independent city-state, and even then a philosophy of renunciation like Epicureanism never became a mass movement in the manner of Buddhism. At the same time this focus was significantly different from that of political reflection in ancient China, where even under conditions of fragmentation the scale of political organization was much larger. In this way the culture of Greece stood out in being what we might call a citizen culture.
The spread of Greek culture to non-Greeks was a prominent theme in the history of the ancient Mediterranean world. One major process by which the culture spread was conquest effected by the Greeks themselves or, more, precisely by their Macedonian overlords. In 334 B.C. the Macedonian ruler Alexander set out to conquer the Persian Empire. When he died in Babylon, in 323, he had brought Macedonian rule, and with it Greek cultural dominance, to a region extending from Anatolia and Egypt in the west to Central Asia and northwest India in the east. Over much of this territory he had established Greek urban settlements. Greek elite culture was accordingly to have a long history in this region, but over the centuries it was gradually to lose its hold. Only in Anatolia did the mass of the population become Greek-speaking, and even this gain was eventually to be reversed.
In the end the adoption of Greek culture by politically independent non- Greek societies was to prove of much greater historical importance. The rulers of Lydia seem to have been honorary members of the Greek cultural world, and there is evidence both here and around the Mediterranean for the adoption of elements of Greek culture by indigenous elites in the neighborhood of Greek colonies. Thus, the Gauls of southern France are said to have learned from the Greeks "a more civilized way of life," tilling their fields, walling their towns, living by law rather than force, and cultivating the vine and olive. A particularly thoroughgoing example of such assimilation took place in the first half of the fourth century B.C. when Mausolus, who ruled the Carians in southwestern Anatolia, set about imposing the Greek way of life on his people, among other things by forcibly resettling them in cities. But the crucial reception of Greek culture took place in Italy. As where the Etruscans acquired the alphabet from the Greeks and passed it on to the Romans. But this early borrowing, though far from isolated, does not seem to have been part of a wholesale adoption of Greek literary culture, and led rather to the establishment of Latin as the local literary language.
It was at a later stage that the Romans came into much closer contact with the Greek world through their conquest of Greece and the eastern Mediterranean. The Roman elite of the second century B.C. then embarked on a massive assimilation of the civilization it had conquered. As a result, any educated Roman knew Greek, and the Greek heritage became an integral part of Roman culture. Yet the primary literary language of the Romans was still their native Latin. It was this Greek culture in Latin dress that was spread by virtue of Roman conquest throughout the western Mediterranean.
What is at first sight surprising in all this is that the lands ofthe most ancient civilizations, Egypt and the Near East, should not have played a more prominent role in the westward spread of civilization in the first millennium B.C. Mesopotamia, of course, was some way away from the Mediterranean, and Egypt, though located on its southeastern shore, had never shown much interest in maritime expansion.  It lacked the indigenous timber resources to build ships, and in any case its civilization never spread far beyond the frontiers of Egypt. It is more puzzling that the Phoenicians did not play a greater role in the outcome, as opposed to the initiation, of the process. But their expansion clearly lacked the demographic pressure that fueled that of the Greeks; and their one major colony, Carthage, was defeated in its struggle with Rome. The result was that what the ancient Mediterranean bequeathed to Europe was Greek culture in its Latin form.